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    KII글로벌스쿨
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      KII글로벌스쿨
      KII글로벌스쿨
      • HOME
        • ABOUT US
          • 소개
          • 대학합격현황
          • PROFILE
          • TEACHER
        • CURRICULUM
          • Grade 1-8
          • Grade 9, 10
          • Grade 11,12
          • 버츄얼클래스
          • 시험규정
        • ADMISSION
          • KII입학안내
          • 대학진학현황
        • COMMUNITY
          • NEWS
          • GALLARY
          • FAQ
        • EXAM APPLY
          • A LEVEL
          • A LEVEL 재학생
          • GCSE
          • CAAT
        • 유학컨설팅
          • 유료상담
          • 유학수속의뢰
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        LOG IN 로그인
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        KII글로벌스쿨

        Unit 1

        1. Marketing and people

        2. Brand

        3. Market size and share

        4. Competition in the market

        5. Market Research

        6. Market Positioning

        7. Demand

        8. Supply

        9. Market Equilibrium

        10. Price Elasticity of Demand

        11. Income Elasticity of Demand

        12. Marketing objectives and Strategy

        13. Product Design

        14. Promotion and Branding

        15. Pricing Strategies

        16. Place or Distribution

        17. Approach to staffing

        18. Recruitment Selection and training

        19. Motivation in theory and practice

        20. Leadership Style

        21. Role of An Entrepreneur

        22. Entrepreneurial Motives and Characteristics

        23. Business Objectives

        24. Business Choice

        Unit 2

        1. Planning

        2. Internal Sources of Finance

        3. External Sources of Finance

        4. Forms of Business. Unlimited Liability

        5. Forms of business. Limited Liability

        6. Other business not specifically related to legal status

        7. Sales, Revenue and Cost

        8. Sales Forecast

        9. Break Even Analysis

        10. Cash flow

        11. Budget

        12. Profit

        13. Liquidity

        14. Business Failure

        15. Production Productivity and Efficiency


        Unit 3

        1.1 Corporate Objectives

        1.2 Theories of Corporate Strategy

        1.3 SWOT Analysis

        1.4 Impact of External Influences

        2 Business Growth

        3.1 Quantitative Sales Forecasting

        3.2 Investment Appraisal

        3.3 Decision trees

        3.4 Critical Path Analysis

        3.5 Contribution and contribution per unit

        4.1 Corporate Cultures

        4.2 Stakeholder model and Shareholder model

        4.3 Business Ethics

        5.1 Interpretation of Financial Statements

        5.2 Ratio Analysis

        5.3 Human Resources

        6.1 Key factors in change

        6.2 Contingency planning

        Unit 4

        1.1 Growing Economies

        1.2 International Trade and Business Growth

        1.3 Factors Contributing to Increased Globalisation

        1.4 Protectionism

        1.5 Trading blocs

        2.1 Conditions the Prompt trade

        2.2 Assessment of a country as a market

        2.3 Assessment of a country as a production location

        2.4 Reasons for Global mergers, takeovers or joint ventures

        2.5 Global expansion and uncertainty

        3.1 Marketing

        3.2 Niche market

        3.3 Cultural and Social factors affecting Global businesses

        4.1 The Impact of MNCs

        4.2 International Business Ethics

        4.3 Controlling MNCs

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