Unit 1
1. Marketing and people
2. Brand
3. Market size and share
4. Competition in the market
5. Market Research
6. Market Positioning
7. Demand
8. Supply
9. Market Equilibrium
10. Price Elasticity of Demand
11. Income Elasticity of Demand
12. Marketing objectives and Strategy
13. Product Design
14. Promotion and Branding
15. Pricing Strategies
16. Place or Distribution
17. Approach to staffing
18. Recruitment Selection and training
19. Motivation in theory and practice
20. Leadership Style
21. Role of An Entrepreneur
22. Entrepreneurial Motives and Characteristics
23. Business Objectives
24. Business Choice
Unit 2
Unit 3
1.1 Corporate Objectives
1.2 Theories of Corporate Strategy
Unit 4
