Unit 1
1. Marketing and people
2. Brand
3. Market size and share
4. Competition in the market
5. Market Research
6. Market Positioning
7. Demand
8. Supply
9. Market Equilibrium
10. Price Elasticity of Demand
11. Income Elasticity of Demand
12. Marketing objectives and Strategy
13. Product Design
14. Promotion and Branding
15. Pricing Strategies
16. Place or Distribution
17. Approach to staffing
18. Recruitment Selection and training
19. Motivation in theory and practice
20. Leadership Style
21. Role of An Entrepreneur
22. Entrepreneurial Motives and Characteristics
23. Business Objectives
24. Business Choice
Unit 2
1. Planning
2. Internal Sources of Finance
3. External Sources of Finance
4. Forms of Business. Unlimited Liability
5. Forms of business. Limited Liability
6. Other business not specifically related to legal status
7. Sales, Revenue and Cost
8. Sales Forecast
9. Break Even Analysis
10. Cash flow
11. Budget
12. Profit
13. Liquidity
14. Business Failure
15. Production Productivity and Efficiency
Unit 3
1.1 Corporate Objectives
1.2 Theories of Corporate Strategy
1.3 SWOT Analysis
1.4 Impact of External Influences
2 Business Growth
3.1 Quantitative Sales Forecasting
3.2 Investment Appraisal
3.3 Decision trees
3.4 Critical Path Analysis
3.5 Contribution and contribution per unit
4.1 Corporate Cultures
4.2 Stakeholder model and Shareholder model
4.3 Business Ethics
5.1 Interpretation of Financial Statements
5.2 Ratio Analysis
5.3 Human Resources
6.1 Key factors in change
6.2 Contingency planning
Unit 4
1.1 Growing Economies
1.2 International Trade and Business Growth
1.3 Factors Contributing to Increased Globalisation
1.4 Protectionism
1.5 Trading blocs
2.1 Conditions the Prompt trade
2.2 Assessment of a country as a market
2.3 Assessment of a country as a production location
2.4 Reasons for Global mergers, takeovers or joint ventures
2.5 Global expansion and uncertainty
3.1 Marketing
3.2 Niche market
3.3 Cultural and Social factors affecting Global businesses
4.1 The Impact of MNCs
4.2 International Business Ethics
4.3 Controlling MNCs
